SEO (Search engine optimization) is the method of progressing the quality of website visitors by increasing the visibility of a website or a web page to users of Google or other search engines. On the other hand, you can tell easily- SEO (Search Engine Optimization) is a system to ranking a site on Google or other search engines. Separately search engine optimization services are two types. Such as-
On-page SEO is all the inner working of a website for rank on google first page or other search engines.
What related works need inside a website for on-page SEO. following the chart-
Why need content optimization
Content optimization most important one fact in Google ranking factors. If your content is not SEO friendly then not possible rank your site on google or other search engines. Because your articles or everything else if is not user-friendly then users will not stay on your website. And it is not like google or other search engines, Google thinks your site is not this topic related. So your website will be a penalty from Google or other search engines (100% true). Obviously, look at the following topic when writing articles for a website:
Keyword research is also the most important another one fact to rank your site. And If your keyword research is not perfect then you can’t rank your site on google or other search engines. Obviously, when you research the keywords for your site, you should select the low competition keywords (“keyword difficulty” less than 30) and should select to long-tail keywords. Because remember that first-time google does not permit you to rank the short keywords or high competition keywords. And select the keywords with very carefully, which keywords available in your website articles (remember that).
Title and Description Research
Title, Description is also important fact to rank your site on google or other search engines. If you can’t select perfectly title and description then not possible rank your site in google or other engines. So when you write the title you should match with the article, URL, heading, and keyword. And same to the description when you write you should fit with title, keywords, URL, articles, and heading.
Why Should Fix Website Loading Speed Urgently
Website loading speed is a big issue for any site it will hit when you want to rank it on Google or other search engines. Because of loading speed, users will move to another site they will not waste time on your site. So, it’s not like Google or other engines, your site will penalty very soon 100% sure. Generally, loading speed if have less than 5.00 second then it is perfect for SEO. If loading speed more than 5.00 second it is not perfect for SEO and if you want to rank on Google you can’t rank it. So you should fix this immediately.
A mobile-friendly website is the most important fact on SEO. Mobile-friendly means user-friendly and fully responsive sites. If your site not fully responsive there will be no beauty of the website. Mobile users cannot visit the website easily and it will appear cluttered from the mobile. The unresponsive website loading speed will be high. So that’s not user-friendly it is not like google or other engines. Initially, if you fail to make your site mobile-friendly or you can’t fix your unresponsive website, then I suggest you should redesign the website if it is possible. Because many times these problems are due to the theme, many times due to the plugins problem and many times this is due to some mistakes of the developers.
If you want to create a new website or redesign your unresponsive website then surely
The easy way- SSL setup means HTTPS setup and meaning of SSL: secure sockets layer. It is a very important fact on SEO because it will help to rank your site. If not added SSL certify on your website then your website’s data are not secure and it will show in browser protocol. SSL certify ensures that all data accepted between the web server and browsers lie private and integral. So if not set up SSL on your website then you should fix it immediately. And when you will setup SSL certifies then you may have to purchase the SSL certify if have not available.
Internal Linking And Outbound Linking
Internal linking means: Internal links are links that transfer from one page on a domain to a different page on the same domain, or you can think easily that Internal linking is a system for traffic transferring to another page through a link from the same domain. And Outbound links are links that are meant to take you somewhere else, outbound linking is a system for traffic transferring to another domain through a link. Basically, Internal linking and Outbound linking is good for SEO but according to the Google ranking algorithm, these are not most important for SEO.
According to the Google ranking algorithm, URL optimization is the most important fact for SEO. When you create URL for a site you should match the URL with keyword, title, and description. If you do not match these all conditions then URL will be not SEO friendly. And if not SEO friendly URL then you can’t rank your site easily in google or other search engines.
Image alt tag
Image alt tags are very important in SEO, you should use the image alt tags to all images. Many times called “alt text” and “alt descriptions,” alt text is the written cabbage that appears in place of an image on a web page if the picture fails to load on a visitor’s screen. It is the most helpful for rank your website on google first page or other search engines. So don’t miss it.
Google Search Console and Webmaster tools
Google Search Console is a perfect web service by Google, Google has given it free for webmasters, which permit them to check indexing or crawling position and increase the visibility of their websites. Google rebranded Google Webmaster Tools as Google Search Console on May 20, 2015… Google Webmaster Tools is the most important fact or most valuable instrument for SEO. Mainly it provides you at a glance data about all SEO aspects of your site, such as keywords, links, crawl errors, etc.
Google Analytics is a perfect web analytics service offered by Google that used for tracking website traffic and reports provide. The service has Google launched in November 2005 after acquiring developer Urchin. Google Analytics is a most important fact on SEO, it will helpful for rank your site on google. You can track here everything of a visitor, such as where do your visitors come from(social media, organic google search or direct), which URL of the website is going to, how long time expenditure a visitor on your website, they have come from which country, and are they new visitors or returning visitor. You can understand everything from “google analytics” that a free tool on Google. So you should use this if has not set up on your site.
A sitemap is a most important fact for rank a site in google or other search engines. The sitemaps protocol permits a webmaster to inform google search engine or other search engines about URLs on a website that are available for the crawl. Basically a sitemap is an XML file that lists the URLs for any website. It permits webmasters to involve more information about per URL: when it was last or first updated, how mostly it changes, how important it is in connection to other URLs, and other more. It also permits Google or other search engines to crawl a site more efficiently. The sitemaps protocol is a URL related protocol and fully robots.txt, a URL exclusion protocol.
The robots exclusion value, also known as the robots exclusion protocol or only robots.txt, is a value used by the websites to contacting with web crawlers and other web robots. The value selects how to inform the web robot about which areas of the website should not be processed.
One of the last updates on SEO is called schema markup. This new update of optimization is one of the most important or powerful instruments of SEO available today. Schema markup is the code “semantic vocabulary” that you put on your site to help the search engines refund more informatory results for visitors. The easy way, this markup code tells to search engines about the specific web content for especially show to visitors on SERP (search engine result page).
Off-page SEO is the external work of a website for rank on google first page or other search engines.
Separately the off-page SEO system is the two types, such as-
1. White hat technique
2. Black hat technique
You have maybe understood what is a white hat or black hat technique. If you do not know then try to understand to easily, the white hat technique which is implemented with google permission. And the black hat technique, which is implemented without Google permission. White hat technique is a perfect way to rank your site on google or other search engines. And the black hat technique is not perfect way and it is not like google or other search engines. If you have Rank any site with black hat technique and if it will get caught in google or other search engines, then your site will be a penalty very soon from google or other search engines. And must be sure if you have Rank any site with black hat technique then it will get caught 100% on google or other search engines. So we’ll just discuss the white hat technique now.
Two types of works need on white hat off-page SEO. Such as-
According to the Google ranking algorithm, backlinks were very important for SEO but these are not much value at this moment. because the maximum web owners create spam backlinks, so Google or other search engines are not like it. Google gives more priority to digital marketing than backlinks within the off-page SEO. But if you try to spam backlinking then direct penalty from google, so be careful when creating backlinks. You can see google priorities on the following graphic-
Basically, there are different systems of backlinks but most important types are following-
Digital marketing is a big part of SEO and it is advertising delivered through digital media. Or easily you can tell, Digital marketing means promoting something digitally or smartly, Digital media means social media, mobile applications, web applications, email, search engines, websites, and others all. Basically, there are different types of digital marketing but most important three types are following-
1. Image share or marketing
2. Video marketing
3. Different technique on social media